Fantasy football platform based on non-fungible tokens (NFT). Sorare has teamed with Major league Soccer (MLS) since the March of this year.
Sorare already had contracts with the majority of the league’s teams prior to the collaboration.
As part of the sponsorship, all MLS players will receive a digital collector card on Sorare’s platform, which will also serve as the MLS’s official NFT fantasy game.
The availability of all players on the platform has certainly made the game more interesting for MLS fans, and the formal affiliation with the league may bring in new fans who were previously unfamiliar with the site.
The main product of Sorare is an NFT fantasy soccer game that allows users to construct a weekly lineup of five players to compete against other teams.
The weekly lineups’ performance is determined by the players’ real relative performance in games throughout the week, and the top scorers receive monetary prizes.
Sorare’s revenue comes from the selling of player cards, which are limited and must be acquired in order to be used on line-ups, as well as royalties on secondary market trades.
Sorare has signed with a number of teams around the world, many of them are from leagues that do not have a huge following outside of their home country.
Sorare built its first office in the United States at the end of last year, following a league-wide cooperation with LaLiga and the inclusion of the majority of elite European teams.
While the American continent as a whole is obsessed with soccer, the United States is not always the epicentre of the action. The MLS is the fifth most popular domestic league, and soccer itself is the fifth most popular sport.
In addition to raising the number of teams to 32, MLS’s approach for increasing interest in the league was to bring in well-known international players.
As a result, the league has earned the moniker “retirement league,” as players depart Europe for the MLS at the end of their careers.
More recently, there’s a perception that teams sell their top domestic talent to European clubs, which fans have not welcomed.
A collaboration with Sorare might improve the league’s exposure alongside top European clubs, garnering the interest of worldwide soccer fans.
In terms of Sorare, the platform is still vying for NFT rights with the Premier League, however rumours suggest it is not a front-runner. The MLS agreement may help it establish itself as a prominent brand in the soccer NFT business.
Meanwhile, Serena Williams has joined Sorare’s advisory board, indicating that the company is trying to broaden its sports offerings. The platform also collaborated with Homa Games on NFT-based mobile football games and added video elements through its collaboration with Bundesliga.